High Volume Slow Coffee is an Oxymoron
In the latest issue of Barista Magazine, Jesse Raub, the newly minted Wholesale Educator at Intelligentsia, offered some thoughts on high volume brew to order. The gist of the article is that, with enough dedication and practice, you can offer a variety of brew to order options as your only brewed coffee choices. A lot of it comes down to efficient workflow, and efficient communication between the register and the barista. Well, ok, but can you make it taste good?
Ok, granted, Jesse is probably a more talented syphonista than I am. And he’s almost certainly a more talented V60ist than I am. That would be true when we can give our full attention to each brew one cup at a time – as in truly full attention, no moving onto the next brew, no expediting to do. And a well crafted cup of syphon or V60 will bring out more nuance than an equally well-dialed brew from a batch brewer like a Fetco. But when a barista is making two cups of coffee at one time, all while sorting out a line of orders, the quality will drop, and hard. V60, the default brew method at Intelligentsia is especially touchy. Without near-virtuoso skill, the cup will be severely underextracted like whoa. It’s hard enough done one by one, but imagine doing two at a time, one in each hand! (Yes, I’ve tasted it. Intelly V60s taste reliably underextracted like whoa).
And yes, I know, batch-brewed coffee can taste awful. But batch-brewed coffee that tastes awful is usually the result of wrong ratios, bad programming, inattention and neglect. How often do old pots of coffee get dumped? (It’d better be every 20 minutes) How often do the shuttles get rinsed? (It’d better be between each brew cycle) How often are the shuttles cleaned with detergent? (It’d better be daily or close) Scrubbed out with green scrubbies? (weekly). What temperature is your brewer set at? Are you using the right amount of preinfusion and bypass? Do you have that new magnetic dispersion guide on your Fetco? If you answered no to any of those questions, maybe that should be fixed before you throw away the Fetco with the putrid coffee?
It’s not as if I’m against slow coffee. Far from it, nothing makes me happy like a good cup of coffee that was made just for me. It’s why I fell in love with espresso in the first place. The problem is when that love becomes unyielding dogma. There is a place for a decent cup of coffee you can get off a tap, in a hurry, in the morning. And it’s not just that sometimes coffee should be fast. I’ll bet you anything that a good cup of Fetco coffee from a shop that does it right tastes better than even the best V60ist pouring two-handed. If you want high volume coffee, make it using the best high volume methods.
If anything, a Fetco is the best thing to happen to a brew-to-order program. Having a very good cup of coffee available at the ready frees your baristas to slow down on their coffee to order, and make a truly excellent cup. The brew to order methods also frees the barista to start deep cleaning the Fetco before close and take care of whatever orders for coffee trickle in with a dripper. There’s a real synergy to be captured by an enterprising coffeeshop.